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Christine Sargologos

6.28.22

Best of the Vineyard Winner Spotlight: Caleen's Day Spa

The Best Mani/Pedi winner expanded their clientele even as the beauty industry took a hit.

Caleen Abraham, the owner and founder of Caleen’s Day Spa in Vineyard Haven, wasn't surprised to win Best of the Vineyard. To her, it was a no-brainer.

"We work really hard to be the best and to make our clients happy," Abraham said in an email after the awards were announced. Her hard work certainly paid off, earning her spa Best Mani/Pedi in the 2022 Best of the Vineyard readers’ choice contest, presented by the magazine.

“It’s more than just being beautified,” Abraham explained as to why her customers keep coming back. “We have great conversations, lots of laughs, and we make every interaction count.”

The beauty industry was hit especially hard by the pandemic, with many regular customers turning to DIY haircuts, manicures, and styling – some forgoing beautification altogether when faced with no reason to leave the house. Abraham was fortunate enough to see her customers stay loyal, citing the importance of self-care.

“We were very worried that clients would stray from getting personal services, especially because we have to get close and touch them, but we quickly realized that people needed to be touched more than ever,” Abraham said. “For people who live alone, this was their time to see other face-to-face and get pampered in what they felt was a safe space, and people in general decided that self-care was more important than ever.”

“We were happy to fill that void for them and provide the services that they needed.”

With the fears of the early pandemic long behind her, Abraham hopes to expand her business to match her growing clientele, while continuing to provide her existing customer base with the best of care.

“To our clients that supported us, we appreciate you more now than ever,” Abraham said. “You kept us afloat in the craziest, most unpredictable time of our lives. We value your trust and confidence in us and will forever continue to bring you the best services possible.”

Comments (1)

Nicole
Jamaica
Caleen's Day Spa is Certainly the Best!
June 30, 2022 - 11:01pm